Beyond Transactions: A Cultural Guide to Supplier Relationships in the APJ Region

About this Guide

Are you struggling to build strong, lasting relationships with your suppliers in the Asia Pacific and Japan region? Cultural differences, communication styles, and business etiquette can be major roadblocks to success.


Chief Hirayan Aaron Leonard has over 25 years of experience working across the APJ region and has seen it all. In his latest white paper, he shares insights on navigating cultural nuances, including dos and don’ts for countries like Australia, Hong Kong, China, and more.

What to Expect

  • Understand the cultural nuances that shape business practices in Australia, Singapore, Korea, Japan, Hong Kong, Mainland China, India, and Indonesia.
  • Learn practical do’s and don’ts for engaging with suppliers in each country.
  • Avoid common cultural missteps that can derail your relationships.

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